Superstellar curates luxury fashion items for babies, kids and teens with a welcoming and personalised service. They share fashion advices with a laid back attitude through a personal shopping experience in stores and online.
‘Aim for the moon, dress like a star’ – The new brand name 'Superstellar' not only captures the essence of luxury but exudes approachability and fun too. It is a straight forward name that ignites imagination and carries a complete story and universe which became the framework for brand design.
The challenge was to design a brand toolkit that offers infinate combination possibilities, allowing diverse content to stand out while reflecting the brand’s unique identity. The applications span from sophisticated to playful, while always maintaining a touch of luxury. From offline to online, the experience and storytelling form a cohesive journey that resonates with both parents and kids.
