Format creates smart, durable custom-made storage solutions that stand the test of time. With innovation at the heart of its mission, the brand values collaboration with their customers to deliver products that truly fit their lives. It pushes the boundaries of craftsmanship with a trained eye for aesthetics and a commitment to getting things done.
Format speaks directly to a design-conscious audience who cares for quality of materials and durability. Primarily urban dwellers with limited space, they have a need for smart fitting furniture yet original and none-mass produced. The brand addresses their needs and challenges practically, with an optimistic, solution-oriented approach. It’s concise and purposeful, avoiding unnecessary complexity.
We shape the future of furniture” – The brand identity emphasizes the practical and innovative aspects of the brand. The approach was to develop a highly adaptable and dynamic brand system, set within a clean and minimalist grid-based framework. This results in compositions that are both architectural and minimalist, creating a sense of open space and stability.
The smart essence of the brand lies in a variety of details. The signature accent color enhances recognizability and highlights ‘call to action’ and key messages. A simple, smooth scaling motion design principle reflects the effortless results of Format’s work. Meanwhile, the digital experience is designed to be highly responsive and intuitive, with a minimalist aesthetic that puts their project photographs center stage.
