Stoov is an expert in sustainable, high-end heating products designed for individual consumers and the hospitality industry. Known for its premium infrared-heated cushions, Stoov combines style with function, offering energy-efficient products in various sizes, fabrics, and colors. The brand sought to boost online conversion by leveraging extensive data insights and conducting a thorough assessment of its current webshop.
Stoov’s target audience spans eco-conscious outdoor enthusiasts, home warmth seekers, and hospitality business owners aiming to provide comfort to their guests. These customers prioritize ease, quality, and design, looking for products that offer meaningful relief, elevate their well-being, and deliver innovative, sustainable solutions.
The project focused on several key objectives to elevate the user experience and clarify Stoov’s unique selling propositions. Emphasis was placed on distinguishing main product categories and their variants, by making the products easier to navigate, save and compare. Clear access to technical specifications and inspiring, contextual imagery further enhanced usability and product appeal.
Storytelling was integrated at the heart of the purchasing journey, blending technical information with inspiring visuals and user generated content to convey authenticity, meaning and purpose. Overall, the digital experience was designed to reflect the high-end quality and design sophistication of Stoov’s offer, ensuring a transparent and engaging digital experience.
